How Adyen’s Platform Stands Out in the World of Global Payments
From in-person shopping to e-commerce, businesses are reaching for tech to streamline their operations
Purposefully designed for agility at scale, global financial technology company Adyen stands out for its streamlined blueprint, spanning end-to-end payments, data and financial management on one singular platform. Adyen’s products empower businesses across various sectors to not only optimize their payment performance but also to manage fraud effectively, gain invaluable insights and more. Whether you’re a digital business seeking to boost your revenue, an enterprise on a journey of digital transformation or a platform looking to enhance user experiences and unlock new revenue streams, Adyen offers an all-in-one solution.
While the payment industry is brimming with competition, Adyen’s replacement of traditional disparate systems and providers into one purpose-built platform has given it a distinctive edge. “Our single platform is what truly differentiates us from other fintech companies,” says Sander Meijers, Adyen Canada country manager. “Many payment service providers offer fragmented solutions, necessitating multiple integrations for payment processing, risk management and data analysis, among other services. Adyen, on the other hand, provides a seamless and singular integration point for all these essential functions to exist, simplifying the customer experience by cutting out all the messy fragmentation.”
“Our single platform is what truly differentiates us from other fintech companies”
“Whenever we enter a new country, we use the exact same infrastructure as we would anywhere else,” says Meijers. “We’ll add local payment methods, while our platform remains the same.” This integrated design—in tandem with Adyen’s expertise in local payments—helps businesses launch faster when moving into new markets or growing their business, avoiding legacy systems that compromise efficiency. It’s a design that has proven to attract an expanding roster of enterprise merchants who rely on the Adyen single platform to scale their businesses rapidly. Among those merchants: Canadian jewellery brand Mejuri.
Sander Meijers, Adyen Canada country manager
Operational excellence
Mejuri harnessed Adyen’s platform to redefine luxury and enhance its retail operations across North America and the United Kingdom. Facing the challenge of expanding their brick-and-mortar presence, Mejuri turned to Adyen to streamline their in-person transactions. This integration reduced checkout times by 50 per cent and empowered sales associates with mobile terminals, ensuring a more personalized and efficient customer experience for shoppers. “We’re always making our decisions with our associates in mind. And being able to arm them with this technology was huge for us because it gives them back more time to personalize the experience,” says Mejuri product manager Kari Beiswanger.
Additionally, Adyen’s “Pay by Link” feature enabled Mejuri to offer customers seamless and secure purchasing, contributing to increased revenue. By allowing customers to purchase goods from Mejuri online through a secure Adyen-powered channel using their preferred payment method, Pay by Link not only adds layers of convenience for customer transactions, but also additional security for Mejuri against fraud.
Furthermore, Adyen’s data-driven insights have allowed Mejuri to identify emerging payment trends and tailor their offerings to customer preferences. “It’s like night and day for us,” says Beiswanger. “It’s definitely been well received by our customers, and partnering with Adyen has been a really amazing experience.” As the Canadian company continues to evolve, its partnership with Adyen positions it to stay at the forefront of payment innovation, enabling the brand to further its mission of making fine jewellery accessible to all.
Elevated customer experiences
Like Mejuri, QC Terme—a renowned spa and hospitality chain with locations in Italy, France, and New York City—applied Adyen’s platform to meet its unique payment challenges. Their mission was to revolutionize the payment experience for their guests, making it seamless and enhancing the overall stay. To realize this vision, QC Terme introduced NFC bracelets as a payment method, a move that revolutionized payments within their spa premises. Adyen’s tokenization technology was pivotal in securing credit card details stored on these wristbands, guaranteeing both security and convenience. Whether enjoying spa treatments or dining at the Flora Café, guests can make contactless payments effortlessly with their wristbands. Recognizing regional preferences, QC Terme utilized different tokenization solutions in Europe, where QR codes were employed at kiosks. This flexibility allowed them to cater to diverse payment habits while maintaining a cohesive plan.
“The integration was flawless,” says Gabriele Cafaro, CTO, QC Terme New York. “We had all the tools and information we needed, and all the support from Adyen’s team. So far, I think it’s one of the most successful, painless and effective experiences with tech integration that I have come across in my working career.”
This partnership reached a significant milestone in 2021 when Adyen terminals were implemented across all QC Terme properties. All in all, the full-service partnership has enabled QC Terme to stay ahead of evolving payment trends and deliver exceptional service to a diverse and international clientele.
“The integration was flawless”
At your service
While Lightspeed is a global software company, the restaurants they serve with their hospitality vertical, Lightspeed Restaurant, hold a hyper-local presence. To better support the restaurateurs that rely on Lightspeed to simplify their POS and payment solutions across different teams, channels and locations, the Canadian company teamed up with Adyen. Initially enhancing their POS system, the partnership evolved to Lightspeed adopting Adyen’s white-label solutions, shifting their business operations and revenue streams to a user-centric approach—a transformation that ultimately translated to growth.
Among Adyen’s comprehensive systems, Lightspeed leaned especially into the company’s embedded payments offerings. Although they entered this domain later than peers using touchscreen and POS technology, Adyen equipped Lightspeed with the essential tools to swiftly implement and iterate their solutions. Peter Dougherty, Lightspeed’s general manager of hospitality, emphasized the simplicity of signing up for the payments offering and integrating comprehensive risk assessment directly into Adyen. “The first step in the journey for any restaurant embarking on the Lightspeed partnership is to sign up for the payments offering,” he said. “Our ability to integrate comprehensive underwriting and risk assessment directly into Adyen sets us apart. We loved that we could put the Lightspeed brand at the forefront.”
Small businesses of all kinds can provide a more seamless and convenient payment experience, fostering customer satisfaction and loyalty by adopting this streamlined approach, simplifying transactions, reducing friction for both the business and the customer and enhancing operational efficiency. Moreover, embedded payments often offer improved security features, protecting sensitive financial data and reducing the risk of fraud. By optimizing their payment processes, Lightspeed’s clients can focus more on their core operations, saving time and resources while ultimately boosting revenue and growth opportunities.
Above all, each of Adyen’s products, including embedded payments solutions, reliable terminals and top-tier tech support, are bolstered by their unwavering commitment to security. Adyen prioritizes robust security measures at every level of their platform, ensuring safe transactions and protecting sensitive data. Their dedication to maintaining the highest standards of security instills confidence in businesses and their customers, establishing a foundation of trust and reliability that sets Adyen apart in the payments industry.
Through its innovative platform, Adyen emerges as a transformative force in the financial technology arena—especially for Canadian executives overseeing large-scale enterprise businesses grappling with legacy systems and financial complexities. The company’s inventive outlook has firmly established Adyen as the premier global financial-technology platform, exemplifying how to empower enterprise entities with the bandwidth required to expedite their pursuits in the ever-evolving realm of commerce.
To learn more about Adyen’s platform, visit adyen.com.