THE ULTIMATE GUIDE TO

elevating your holiday roast

Take your meaty main to the next level with inspired ideas for complementary sauces, sides, garnishes and drink pairings

CREATED FOR

THE ULTIMATE GUIDE TO

Elevating Your Holiday Roast

Take your meaty main to the next level with inspired ideas for complementary sauces, sides, garnishes and drink pairings

CREATED FOR

There’s something about a roast that brings loved ones together. And because you don’t want to miss a moment of that family time, it’s always the oven-ready mealtime solutions—that don’t sacrifice deliciousness over convenience—that reign supreme.

12 ways to impress 

Safeway’s new lineup of 12 roasts (one for every day of that classic holiday tune!) makes cooking simple, no matter what main you’re craving. Whether it’s pork, lamb, beef, turkey or even salmon, Safeway is here for the holidays to help you serve up a perfectly flavoured roast. 

Prepare to perfection 

  1. Use Safeway’s handy Roast Calculator to find out how much meat you’ll need to make sure there’s a generous serving for each party guest, plus enough to grab seconds.
  2. Last-minute RSVPs throwing you off? Visit one of Safeway’s in-store department experts, who are available to answer your questions.
  3. Don’t forget the little details: sauces, sides, garnishes, drink pairings and other inspired touches.

Now, click on each meaty chef-d’oeuvre to reveal a pro tip to not only make cooking easy, but also maximize flavour. Who’s ready to count down some roasts?

1.

Sterling Silver Prime Rib
Easy Carve Roast

How do you get the juiciness and flavour of a bone-in roast with the carving ease of a deboned one? You serve up this hand-selected marbled cut of Certified Tender Canadian AAA beef, which cleverly has the ribs removed but tied back on. We suggest serving it with butter-drizzled asparagus and herby new potatoes.

3.

Sterling Silver Top
Sirloin Roast

Red wine and roast beef are a match made in sommelier heaven. This aged-to-perfection piece of exclusive Certified Tender Canadian AAA beef is full of flavour, and will pair well with your favourite full-bodied Barolo, Cab Sauv or Bordeaux.

2.

Sterling Silver Beef
Tenderloin Roast

Three words to describe this premium cut: tender, tender, tender. Did we say tender? Succulent while still being lean, this exclusive Certified Tender Canadian AAA beef roast is understated elegance personified. Be sure to let the meat rest for at least 15 minutes before cutting into it so the juices don’t run out.

4.

Panache Spiral
Sliced Ham

All the flavour of a roast ham, with none of the carving hassle—serve this up as the centrepiece to a holiday brunch, especially if you’re doing fancy egg benedicts. (There’s even an extra packet of honey glaze if you want to amp up the sweetness.)

There’s something about a roast that brings loved ones together. Hosting a dinner for 10? Nobody is complaining when you put down a juicy, flavourful piece of deliciousness in the middle of the table. Have to hop on a holiday party circuit? There’s comfort in knowing that, at the end of the day, a hearty meal awaits.

12 ways to impress 

Safeway’s new line up of 12 roasts (one for every day in that classic holiday tune!) makes cooking simple, no matter what main you’re craving. Whether it’s pork, lamb, beef or even salmon and turkey, Safeway is here for the holidays to help you serve up a perfectly flavoured roast. The best part? The only work you need to do is pop it in the oven and then devour it when it’s ready.

Prepare to perfection 

First, use their handy roast calculator to find out how much meat you’ll need to make sure each party guest has a generous serving, plus enough to grab seconds. Even if your plans are thrown off with two vegetarians, one pescatarian and three light eaters, Safeway’s in-store department experts are available to lend a hand. Then, with the heavy lifting taken care of, you can focus on the little details: sauces, sides, garnishes, drink pairings and other inspired touches.

Now, click on each meaty chef d’oeuvre to reveal a pro tip to not only make cooking easy, but maximize flavour. Who’s ready to countdown some roasts?

1.

Sterling Silver Prime Rib Easy Carve Roast

How do you get the juiciness and flavour of a bone-in roast with the carving ease of a deboned one? You serve up this marbled, hand-selected cut of exclusive, certified tender Canadian AAA beef, which cleverly has the ribs removed but tied back on for maximum flavour. Serve with butter-drizzled asparagus and herb-y new potatoes for an effortlessly chic supper.

2.

Sterling Silver Beef Tenderloin Roast

Three words to describe this premium cut: Tender, tender, tender. Did we say tender? Succulent while still being lean, this exclusive, certified tender Canadian AAA beef roast is understated elegance personified. Be sure to let the meat rest for at least 15 minutes before cutting into it so the juices don’t run out.

3.

Sterling Silver Top Sirloin Roast

Red wine and roast beef are a match made in sommelier’s heaven. This aged-to-perfection piece of exclusive, certified tender Canadian AAA beef is full of flavour, and will pair well with your favourite full-bodied Barolo, Cab Sav or Bordeaux.

4.

Panache Spiral
Sliced Ham

All the flavour of a roast ham, none of the carving hassle! (And there’s even an extra packet of sweet honey glaze if you can’t get enough of that smoky sweet goodness.) Serve this up for the centrepiece to a holiday brunch, especially if you’re doing fancy egg benedicts.

5.

County Butcher Sausage

Whether you’re serving them whole or chopping them into your stuffing, sausages are an unsung hero of the busy person’s kitchen. Get these limited-edition flavours—Cranberry and Apple, Bacon and Caramelized Onion, and Apple Cinnamon—before the crowds beat you to it.

6.

Boneless Lamb Leg

Mix up this traditional favourite by serving it with something unexpected. Switch up the usual roast potatoes, for example, for wedges dusted with sumac, or lighten things up with a fresh melon, fig and prosciutto salad.

7.

Pork Loin Crown

For the uninitiated, this is one or two pork loins arranged in a circle so the bones stick up like the points of a crown. It’s a showstopper! Keep things celebratory by pairing it with a tart, citrusy sparkling Riesling.

8.

Pork Porchetta Roast

This scrumptious roast is jam-packed with flavour and aromatics (think garlic, thyme and oregano). It’s delicious on its own, but we love serving it as a slider—you’ll want a crusty baguette here—for an inviting appetizer.

9.

Ready For You
Salmon Roast

As a lighter option, this salmon is a breeze to serve. Plus, it stores just as deliciously as the day you prepared it. Just flake it into a bowl of leafy greens drizzled with a zingy Dijon mustard vinaigrette for a refreshing-yet-hearty lunch.

10.

Compliments Boneless Turkey Roast

Not every gathering calls for a whole turkey. Enter this cranberry-dressing-stuffed turkey roast, which has all the taste of a holiday classic… without the endless leftovers. Serve it up with all your seasonal favourites, like green bean casserole, freshly baked rolls and roasted potatoes.

11.

Beef Short Ribs, Thin Cut

Add a Korean barbecue marinade to your grocery cart, and you’ve got everything you need to whip up a crowd-pleasing feast with barely any effort (or hard-to-find ingredients). These are incredible spooned over a steaming bowl of creamy polenta.

12.

Nagano Red-Wine-Braised Pork Shank

If you’ve got some last-minute guests, this quick dish, bursting with deep flavour, can be ready to eat almost right away. Fun fact: Nagano is a unique breed of pork that originates fully from Quebec, but is bred and butchered using Japanese-inspired techniques.

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14 Catherine O’Hara and Eugene Levy took home Emmys in 2020 for their work on Schitt’s Creek. Martin Short recently co-hosted SNL with Steve Martin. And Joe Flaherty and Robin Duke have trained new generations of comedians as faculty at Humber College. 

13 SCTV picked up 15 Emmy nominations, including two wins for outstanding writing in a variety or music program in 1982 and 1983.

12 Born on the Second City stage, Edward Mayhoff Grimley was one of Martin Short’s most popular characters: an excitable geek with a spiky cowlick. Short took the character to SNL during his brief tenure in the 1984-85 season.

11 In a short film, Rick Moranis played Woody Allen trying to take advantage of tax shelter subsidies for Canadian film and television productions. He took his Allen impression to SCTV when he joined the cast.

10 Robin Duke would later appear on Saturday Night Live between 1981 and 1984.

9 SCTV’s original cast included Joe Flaherty, Eugene Levy, Catherine O’Hara, John Candy, Dave Thomas, Andrea Martin and Harold Ramis.

8 Comedy director Del Close was something of a guru for Second City performers. His methods aimed to elevate improv to high art and stressed values like honesty, trust and careful observation.

7 Sahlins sold Alexander the rights to Second City Toronto for $1. In 2020, Alexander stepped down as CEO and co-owner of the company on both sides of the border. The Financial Times estimates that he sold it for $50 million. 

6 The popular Toronto new wave band, fronted by Carole Pope, was known for performing in full S&M gear. They’d later play their 1980 hit, “High School Confidential,” a song of teenage lesbian romance, on SCTV.

5 A 1972 mounting of the musical Godspell at the Royal Alexandra Theatre featured soon-to-be Second City members Martin Short, Eugene Levy, Gerry Salsburg, Jayne Eastwood and Andrea Martin, plus Victor Garber. Paul Shaffer, the production’s musical director, would end up as David Letterman’s band-leader. Howard Shore, who played saxophone, would become an Oscar–winning film composer.

4 Second City Toronto’s first show, directed by Joe Flaherty, featured Brian Doyle-Murray, Dan Aykroyd, Gilda Radner, Gerry Salsburg, Valri Bromfield and Jayne Eastwood.

3 Brian Doyle-Murray, the older brother of Bill Murray, was a member of Chicago’s Second City company in the early 1970s.

2 Bernie Sahlins, a Chicago theatre director and producer, co-founded Second City with improv director Paul Sills and filmmaker Howard Alk.

1 Founded in 1959, Second City popularized the art of long-form comedic improvisation, which thrives on a two-word ethos: “Yes, and…” Performers were encouraged to follow the lead of their fellow players, embracing the chaos as they wrote live comedy in real-time.